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All Things CRO

Working with Clients – Watch out for Back-Seat Driving

“I really like [competitor]‘s website. Can you do a test using a design like theirs?”

“I read in an article that [x] increases conversions. Can you set up that test […]

By |July 2nd, 2014|Tips|0 Comments

Is Your Website Leaking? How Adding One Element to a Blog’s Sidebar Achieved a 82.14% Lift in Conversions

If you’re getting plenty of traffic but still not seeing sales, it usually means that your offer is not enticing enough to your visitors, or you’re getting the wrong type […]

By |July 1st, 2014|Case Studies|0 Comments

70 Conversion Optimization Tools & Resources That You Should Know About

Here’s a list of tools and resources we’ve come across that will help you optimize your conversion rate. Let us know if we missed any!

Concept Testing

1. Markup

[…]

By |June 3rd, 2014|Tips|0 Comments

How to Track Infusionsoft Sales With Google Analytics E-Commerce Tracking

Tracking Infusionsoft sales in Google Analytics is a bit trickier than it needs to be. Because of the fact that the Infusionsoft cart is hosted on a different domain, cookie values are not persisted through the checkout process. Also, they do not provide variables that provide order details on the thank you page. Therefore, there are really 2 things that need to be accomplished to solve this problem:

By |February 21st, 2014|Analytics, E-Commerce, Guides, Scripts|8 Comments

Software: 100.4% Lift in Lead Conversion Rate

SecureView is an advanced mobile forensics tool used by government agencies world-wide such as the FBI, Secret Service, and police departments all around. They came to us with the goal of increasing the lead conversion rate.

By |November 12th, 2013|Case Studies|0 Comments

Education: 24.8% Lift in Course Browses by Increasing Credibility

With over 114,000 students, Social Media Marketing University is the largest educator online when it comes to social media marketing. Seeing as their ultimate vision is to educate as many people as possible in about how to market through social media, we partnered up so that we can help them accomplish that goal and maximize the amount of students enrolled. We recently ran a test for SMMU that resulted in a 22% lift in course browses and our goal with this test was to lift it even more.

By |September 16th, 2013|Case Studies|0 Comments

Weight Loss: How a Simple Call-to-Action Test Boosted Conversions by 33%

Primalite Nutrients provides high-quality Garcinia Cambogia to people who would like to lose weight. Garcinia Cambogia has been shown to be very effective at reducing weight and has gained lots of buzz ever since Dr. Oz featured the supplement on his show.

Primalite uses a 3-step funnel to convert customers, which looks something like this:

Article Page -> Landing Page -> Checkout Page

The article page is essentially an article located on a separate domain that reviews Primalite's effectiveness and then links users to the landing page. The goal is to generate 3rd-party credibility for their product, and increase the motivation of the visitor before sending them to the landing page.

By |September 12th, 2013|Case Studies|0 Comments

Education: 22% Lift in Course Browses for Social Media Marketing University

With over 114,000 students, Social Media Marketing University is the largest educator online when it comes to social media marketing. Seeing as their ultimate vision is to educate as many people as possible in about how to market through social media, we partnered up so that we can help them accomplish that goal and maximize the amount of students enrolled.

By |August 19th, 2013|Case Studies|0 Comments

Retail: 43.54% Increase in Revenue-per-Visitor for Morninghead

Morninghead is an awesome kickstarter-funded startup which created a product that eliminates bedhead without needing to put your head under the sink or shower. We enjoy working with clients who have unique products such as Morninghead due to the fact that it gives us a great exclusivity factor to work with when crafting value propositions.

By |August 12th, 2013|Case Studies|0 Comments

Health: 72.8% Lift in Conversion for New Life Brands

New Life Brands is a great client of ours who provides a range of nutritional products. For this case study, we'll be discussing a test we performed for their "Pure Garcinia Cambogia Extract" product. They came to us looking for an increase conversion rate for the sake of their affiliates. This case study details one of the experiments we ran for them which resulted in a 72.8% increase in sales!

By |August 5th, 2013|Case Studies|0 Comments