See our results and how we achieved them – our conversion optimization case studies are very transparent and leave nothing out of the picture.

 

Is Your Website Leaking? How Adding One Element to a Blog’s Sidebar Achieved a 82.14% Lift in Conversions

If you’re getting plenty of traffic but still not seeing sales, it usually means that your offer is not enticing enough to your visitors, or you’re getting the wrong type of traffic. But don’t be too […]

Software: 100.4% Lift in Lead Conversion Rate

SecureView is an advanced mobile forensics tool used by government agencies world-wide such as the FBI, Secret Service, and police departments all around. They came to us with the goal of increasing the lead conversion rate.

Education: 24.8% Lift in Course Browses by Increasing Credibility

With over 114,000 students, Social Media Marketing University is the largest educator online when it comes to social media marketing. Seeing as their ultimate vision is to educate as many people as possible in about how to market through social media, we partnered up so that we can help them accomplish that goal and maximize the amount of students enrolled. We recently ran a test for SMMU that resulted in a 22% lift in course browses and our goal with this test was to lift it even more.

Weight Loss: How a Simple Call-to-Action Test Boosted Conversions by 33%

Primalite Nutrients provides high-quality Garcinia Cambogia to people who would like to lose weight. Garcinia Cambogia has been shown to be very effective at reducing weight and has gained lots of buzz ever since Dr. Oz featured the supplement on his show.

Primalite uses a 3-step funnel to convert customers, which looks something like this:

Article Page -> Landing Page -> Checkout Page

The article page is essentially an article located on a separate domain that reviews Primalite's effectiveness and then links users to the landing page. The goal is to generate 3rd-party credibility for their product, and increase the motivation of the visitor before sending them to the landing page.

Education: 22% Lift in Course Browses for Social Media Marketing University

With over 114,000 students, Social Media Marketing University is the largest educator online when it comes to social media marketing. Seeing as their ultimate vision is to educate as many people as possible in about how to market through social media, we partnered up so that we can help them accomplish that goal and maximize the amount of students enrolled.

Retail: 43.54% Increase in Revenue-per-Visitor for Morninghead

Morninghead is an awesome kickstarter-funded startup which created a product that eliminates bedhead without needing to put your head under the sink or shower. We enjoy working with clients who have unique products such as Morninghead due to the fact that it gives us a great exclusivity factor to work with when crafting value propositions.

Health: 72.8% Lift in Conversion for New Life Brands

New Life Brands is a great client of ours who provides a range of nutritional products. For this case study, we'll be discussing a test we performed for their "Pure Garcinia Cambogia Extract" product. They came to us looking for an increase conversion rate for the sake of their affiliates. This case study details one of the experiments we ran for them which resulted in a 72.8% increase in sales!

Case Study: The Importance of Headlines & Thought Sequences (129% Lift in Revenue)

Anti-depressants such as Paxil and Zoloft dominate the pharmaceutical market. However, they build dependence and are made using chemicals that are un-natural to your body. It can also have major side effects. Provanax aims to solve this - It's a natural supplement that not only helps depression, but it also helps reduce anxiety and stress. It has no side effects, and use safe, clinically proven Ingredients.

Optimized User Flow Increases Revenue-Per-Visitor By 62.29%

Anti-depressants such as Paxil and Zoloft dominate the pharmaceutical market. However, they build dependence and are made using chemicals that are un-natural to your body. It can also have major side effects. Provanax aims to solve this - It's a natural supplement that not only helps depression, but it also helps reduce anxiety and stress. It has no side effects, and use safe, clinically proven Ingredients.

Improved Headline Increases Email Submits by 21.95%

Jumpoutthegym.com provides e-books, training videos, and other educational materials that teaches athletes how to jump higher. Jumpoutthegym.com acquires customers by email marketing to visitors who subscribe to their newsletters. Their funnel starts with an e-mail submit, and it being the wider part of the funnel, we decided to focus on this part first. By increasing the conversion rate on their e-mail sign-up rate, we were able to increase bottom-line revenues.

Optimized Homepage Increases Revenue By 37.21%

Morninghead is an awesome startup which was successfully funded by kickstarter. They make an awesome product that gets rid of bedhead in seconds - a perfect solution for people who shower at night. We ran an experiment for them which resulted in a 37.21% increase in revenue-per-visitor. We're going to share all the nitty-gritty details with you.

Removing Divider and Applying 70/30 Rule Increases Conversions By 103%

Morninghead is an awesome startup which was successfully funded by kickstarter. They make an awesome product that gets rid of bedhead in seconds - a perfect solution for people who shower at night. We ran an experiment for them which resulted in a 37.21% increase in revenue-per-visitor. We're going to share all the nitty-gritty details with you.

3 Consecutive Wins for TinyTotties.com

Tinytotties is an e-commerce site which sells baby bedding sets and kids room decor. We ran 3 experiments for them and saw some nice improvements in conversion rates as well as revenue-per-visitor in all 3 tests. They did a great job helping us develop the experiments. It's important to setup global tests when testing e-commerce sites and their team did a great job implementing our tests.

Shorter Header Increases Conversion Rate By 107%

NOTE: These screen shots may not be safe for work.Recently we ran a test for LondonSexTonight.com, an online adult dating site. The results were great, but also interesting. We ran some categorical changes in this test, and just 1 single-variable change. Surprisingly, the winner ended up being a variation with simply a shorter header. I've seen good increases from shortening the header before, but not this big. Now, you may be thinking, "why the hell would a shorter header change anything?!", and the answer is actually pretty obvious when you look at the web through a smaller resolution. Here are all the different variations:

How We Decreased TheRTAStore’s Bounce Rate By 20%

TheRTAStore.com is one of the biggest sellers of kitchen cabinets online. They have been featured on channels like HSN and the DIY Network. The page we optimized was their "pre-assembled cabinets" page, which was seeing a bounce rate of about 50%. This means that half of the people who entered the site and saw this page first, decided to leave immediately. This page is a category page, which means it simply lists products and has no add-to-cart button.

Conversion Optimization Case Study: Best Dating Canada

Best Dating Sites Canada is a website that writes reviews on dating sites and monetizes via affiliate linking to them. They came to us looking to increase the out-going click-through-rate from their site to the affiliate sites in an effort to raise revenue per visitors. After several tests and optimizations we were able to raise revenue per visitor from $1.01 to $1.25 creating a 24% increase in total revenue. 

Case Study: Bogtus Real Estate

Bogtus Apartment Acquisitions is an Apartment Real Estate Broker, and came to us because they were experiencing low conversion rates on their landing page. According to the client, their landing page conversions were "well under 1%". After looking at some stats we saw it indeed was between .2-.5%, and we decided to take on the challenge of optimizing it. Now, we knew real estate is a very high competition industry, with sky-high CPC's. That's because their margins are high, and they can actually profit with those CPC's even with low conversion rates. After an optimization that included a complete re-design of the site, we were able to get the site to convert at 5.06%. Unfortunately, we weren't able to collect as much data as we wanted before the job was over, but the client decided it was okay to stop the experiment early because they were "more than satisfied with the results" :). Now on to the good stuff:

Case Study: MeetChristians.com

Bogtus Apartment Acquisitions is an Apartment Real Estate Broker, and came to us because they were experiencing low conversion rates on their landing page. According to the client, their landing page conversions were "well under 1%". After looking at some stats we saw it indeed was between .2-.5%, and we decided to take on the challenge of optimizing it. Now, we knew real estate is a very high competition industry, with sky-high CPC's. That's because their margins are high, and they can actually profit with those CPC's even with low conversion rates. After an optimization that included a complete re-design of the site, we were able to get the site to convert at 5.06%. Unfortunately, we weren't able to collect as much data as we wanted before the job was over, but the client decided it was okay to stop the experiment early because they were "more than satisfied with the results" :). Now on to the good stuff:

Case Study: Datapilot – 42.7% Increase in Sales

Susteen Inc. is a mobile software company known for their product Datapilot which is a software that allows non-smartphones to sync all its data with your computer, as well as syncing that data to another phone. We optimized their main product sales page which was converting at 4.81% and were able to increase this conversion rate to 6.86% for an improvement of 42.7%. This also means an increase on advertising ROI of 42.7% and a similar increase in sales for organic traffic! Here's what the pages looked like and how we achieved it.